E-Commerce Configuration Guide : Site Configuration Settings : Email Settings : SHMailFromName
 
SHMailFromName
Key value:
Any text
Description:
SHMail settings are used to set the basic fields involved in sending e-mail from Sales Host when SHEMoverride is set to 1. SHMailFromName displays in the From field on e-mails sent from the Sales Host.
Example:
SHMailFromName = Your Company
See also:
SHMailFromAddr
SHMailBCC
SHEMoverride
SHMailCC