E-Commerce Configuration Guide : Site Configuration Settings : Groups/Accounts and Club Management settings : ClubRptURL
 
ClubRptURL
Key value:
Any valid relative or absolute URL
Description:
URL (relative or absolute) to a Reporting Services server (specifying the SQL named instance if applicable) path to the Club Report. If you are not using Reporting Services, the path would be in this format:
/clubreport/default.aspx
Example:
http://ServerName/ReportServer$NamedInstance/Pages/ReportViewer.aspx
/clubreport/default.aspx
See also:
ReportQueryString